Plus, you can manually check if those pages provide valuable and unique content to users. Of course, it’s much easier to avoid creating duplicate content than to find and fix it later. But judgment aside, sometimes it’s tough to avoid duplicates, especially on large e-commerce sites. Another element that can affect your rankings is meta refresh.
Usability and user experience audit
Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement. Prioritize valuable, engaging content to supercharge your site’s performance.
Find SEO Issues
It monitors for pages that no longer perform well and gives recommendations on how to fix them. For example, this shows us that our article on the top 100 most visited websites has declined massively over the last six months. For example, our list of top Google searches declined massively in 2021. It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag.
Assess website content.
- They usually can’t “connect the dots” or assess the real significance of certain findings.
- Look for broken links, missing pages, and complex site structures.
- It’s a good idea to make sure all high-traffic pages which formerly linked to that page now 301 redirect to the new page; or, that they at least redirect back your home page.
- Assess your site for missing canonical tags, non-indexable canonicals, or conflicting tags.
- Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data.
Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic.
While competitors steadily capture organic traffic, conversions, and market share, your team… Include SEO Anomaly primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them.
When done right, it gives you the clarity and confidence to invest where it matters most. Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream. Today, you can find him creating content, hanging out in the lineup at Venice Breakwater, or helping startups go to market and scale through full-funnel demand generation. You’ll then want to scour the search index for places where non-HTTPS URLs appear.
This helped align the content with both user needs and search engine requirements. The first step we took was a thorough backlink audit to identify the toxic links that triggered the penalty. Using Ahrefs and Search Console data combined, we compiled a list of several thousand domains. Each backlink was the typical nonsensical blog post with anchor text scattered throughout. This makes it easier to present a holistic view of your SEO performance.
He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website.
See Bruce’s author page for links to connect on social media. This approach keeps your strategy sharp and ensures you’re always spending where you need it most. Set aside a portion of your SEO budget for unexpected challenges.